Smeetha Thomas

Content Marketer, Zenskar

Building compelling brand stories and playing with words: creating, honing, and optimizing until she finds just the right narrative to get the audience hooked and keep them coming back for more. As a FinTech enthusiast, she stays tuned to the latest developments in the industry while passionately writing about all things billing, open banking, baaS, and embedded finance.

Billing
March 27, 2024

Should You Build or Buy Your Billing Software?

The decision to build or buy a billing system is a critical one. When does it make sense to build? Will switching to a ready-made solution end all your billing worries? We cover all this and more in this article.
Saurabh Agrawal
,
Smeetha Thomas
Pricing
March 18, 2024

Implementing Usage-Based Pricing (A Non-Technical POV)

Recent software trends demand a shift toward charging based on usage rather than the number of users. This comprehensive guide outlines the steps involved, from identifying pricing axes to integrating usage data with billing systems.
Saurabh Agrawal
,
Smeetha Thomas
Pricing
March 7, 2024

Considerations While Pricing Your SaaS Product

Discover how to maximize the potential of your SaaS product. In this article, we explore techniques ranging from value-centric methodologies to regular reassessment. We also share real-world examples and insights that will help you refine your SaaS pricing.
Saurabh Agrawal
,
Smeetha Thomas
Billing
February 19, 2024

How to Evaluate the ROI of Your Billing Tool

Learn about the essential aspects of evaluating the ROI of automated billing tools in this article. To guide you toward smarter financial decisions, we break down the ROI evaluation of billing tools into three main categories: boosting revenue, optimizing cash flow, and cutting operational costs.
Saurabh Agrawal
,
Smeetha Thomas
Billing
January 22, 2024

Where and Why is Engineering Bandwidth Consumed When Solving Billing Problems

Ever wondered how your engineering team's time disappears in managing billing complexities? In our latest blog, we dive into the key points where billing processes overburden valuable engineering resources. We take a look at the many billing challenges that may be hindering your engineering team's potential and share insights into optimizing your team's efficiency.
Saurabh Agrawal
,
Smeetha Thomas
Billing
February 22, 2024

A Deep Dive into Modern Billing Tool Capabilities

Discover the comprehensive capabilities of modern-day billing tools. From streamlining sales engagements to handling complex financial operations, we give you a rundown of the advanced features crucial for meeting the evolving needs of both your customers and internal teams.
Saurabh Agrawal
,
Smeetha Thomas
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