Smeetha Thomas

Content Marketer, Zenskar

Smeetha Thomas is a Content Marketer who specialises in crafting compelling brand stories and engaging narratives on billing, open banking, BaaS, and embedded finance.

Pricing
March 18, 2024

Implementing Usage-Based Pricing (A Non-Technical POV)

Recent software trends demand a shift toward charging based on usage rather than the number of users. This comprehensive guide outlines the steps involved, from identifying pricing axes to integrating usage data with billing systems.
Saurabh Agrawal
,
Smeetha Thomas
Pricing
March 7, 2024

Considerations While Pricing Your SaaS Product

Discover how to maximize the potential of your SaaS product. In this article, we explore techniques ranging from value-centric methodologies to regular reassessment. We also share real-world examples and insights that will help you refine your SaaS pricing.
Saurabh Agrawal
,
Smeetha Thomas
Billing
February 19, 2024

How to Evaluate the ROI of Your Billing Tool

Learn about the essential aspects of evaluating the ROI of automated billing tools in this article. To guide you toward smarter financial decisions, we break down the ROI evaluation of billing tools into three main categories: boosting revenue, optimizing cash flow, and cutting operational costs.
Saurabh Agrawal
,
Smeetha Thomas
Billing
January 22, 2024

Where and Why is Engineering Bandwidth Consumed When Solving Billing Problems

Ever wondered how your engineering team's time disappears in managing billing complexities? In our latest blog, we dive into the key points where billing processes overburden valuable engineering resources. We take a look at the many billing challenges that may be hindering your engineering team's potential and share insights into optimizing your team's efficiency.
Saurabh Agrawal
,
Smeetha Thomas
Billing
February 22, 2024

A Deep Dive into Modern Billing Tool Capabilities

Discover the comprehensive capabilities of modern-day billing tools. From streamlining sales engagements to handling complex financial operations, we give you a rundown of the advanced features crucial for meeting the evolving needs of both your customers and internal teams.
Saurabh Agrawal
,
Smeetha Thomas
Billing
January 22, 2024

Problems with In-House Billing Systems

Explore the potential pitfalls of in-house billing systems in this blog post. We discuss the hassles arising from rushed development to complex integrations. Read on to learn about the challenges faced across every stage — conceptualization, development, and managing ongoing operations.
Saurabh Agrawal
,
Smeetha Thomas
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