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Mastering Value-Based Pricing for SaaS Success
Understanding and implementing value-based pricing can significantly impact the revenue and success of SaaS products. In this webinar, Dan Balcauski, Founder and Chief Pricing Officer at Product Tranquility, shares his expertise on mastering value-based pricing and how it can be applied to SaaS businesses.
What You'll Learn:
- Foundational Relationships in Pricing: The value and volume in pricing decisions are critically important, and traditional models often miss these nuances in the software industry.
- Dissecting Value with Frameworks: The "jobs to be done" and Tom Nagel's "value cascade" frameworks help to understand use value, exchange value, and perceived value, forming a robust pricing strategy.
- Differentiation to Avoid Commoditization: Differentiating your product by leveraging functional and emotional benefits is essential to enhance perceived value and avoid commoditization in a competitive market.
- Practical Steps for Value Elicitation: Engaging with customers using specific questioning techniques uncovers how your product saves time, reduces risk, or increases revenue, and converts these insights into financial terms.
- Implementing Effective Pricing Governance: Establishing a dedicated pricing role within product marketing or product management and setting up a cross-functional pricing council ensures strategic, informed, and long-term value-aligned pricing decisions.
Speakers:
Dan Balcauski, Founder and Chief Pricing Officer at Product Tranquility
Saurabh Agrawal, Cofounder and CPTO at Zenskar
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