Sampath Putrevu

Circa 2014, Saurabh and Apurv met for the first time at the movies. Little did they know they would one day start a company together to solve financial automation problems.

At the outset, the best possible way to comprehend a pricing strategy for SaaS companies today, is really to consider it — the main vehicle behind how your company is going to generate revenue.

There seems to be an evident intimate relationship between net revenue retention (NRR) and usage-based pricing (UBP). Companies that employ usage-based pricing (UBP) clearly are known to have a better Net Revenue Retention (NRR) performance, over those that did not.

Here is little sneak peek into what our Cofounder and CPTO Saurabh Agrawal had been up to, before Zenskar. More importantly, this is a behind-the-scenes of how his past experiences played their roles into envisioning Zenskar.

Finance teams of today want only one thing — to not do anything manually. Especially manual things that are repetitive by nature or design. They would love to spend more time on things that are rather strategic, over those that are mundane, operational and repetitive. However, it is imperative to understand why the conventional means of financial operations are no longer relevant to 2024.

We live in an era today where convenience and consistency are paramount. In this environment, recurring billing emerges merely not as a trend alone but also as a fundamental shift in the way businesses operate and interact with customers.